Copywriting, Editing, and Proofreading
Promotional e-mail marketing targeted to a carefully selected audience of key decision-makers proved highly effective for our client, The Outsourcing Institute. Each e-mail invited the reader to a webinar or webinar series covering topics essential to their specific business interests in the outsourcing arena. Webinar promos were also published on the outsourcing.com website, reinforcing the message to visiting outsourcers.
Catchy designs, clever headlines and ask-for-the-order style copy attracted advertisers to special feature sections in a variety of trade magazines and newspapers published by Harcourt Brace Jovanovich and Fairchild Publications. The publications served an eclectic selection of industries, including energy management, the automotive aftermarket, food and drug packaging, pest control, requiring a knowledge of the specific lingo and unique vitality of each industry.